AT recognises that the consistent use of great quality and ‘on-brand’ visual assets (e.g. images and video) representing Tairāwhiti Gisborne is a highly effective and important means of promoting the region, building brand recognition and ultimately inspiring people to visit, work and live here.
We want to ensure we're ready and able to visually showcase the absolute best of the region across all tourism, all business promotion, marketing opportunities and all channels as they arise.
The outcomes and benefits for the region will be significant over time... a picture really does paint a 1000 words!
We have therefore created this Image Library for our tourism marketing and economic development partners to utilise, to help portray the region in a stunning and consistent manner.
The images contained in the library are available for the purpose of marketing and promoting the Tairāwhiti Gisborne region as a destination – promoting our region MUST be the primary usage.
The new image library is easy to use.
On your first visit you'll need to register as a user.
You can then search for specific images via 'tag' words or view the whole collection. The key categories are Visit, Live and Do Business (work).
Approval of your selected and requested images will occur within a maximum period of 24 hours (Monday to Friday and 48 hours over weekends and public holidays). This is to ensure all projects align with the regional objectives and support the growth of Tairāwhiti.
Please read the following information carefully to ensure that you are clear about the usage of these images and that you qualify.
Downloading and/or using the visual assets provided by TG by you will be deemed to be your acceptance that you are using the visual assets on the following Terms and Conditions.
TG will make images available to the following user groups:
Rights to images are non-exclusive and non-transferable.
By registering as a user of our image library you agree to abide by these terms and conditions of use.
For each image used, attributing captions and credits to Tairāwhiti Gisborne, the relevant photographer and/or copyright holder is mandatory.
Users may be required to supply samples of published images to TG so that correct usage can be monitored, and to assess the effectiveness of our image distribution systems.
Incorrect labelling and/or failure to attribute an image appropriately will be viewed as a breach of these terms and conditions of use.
When using any of these images you are required to attribute:
For all enquiries regarding this policy please contact [email protected]